Fendi Baguette - the Orginal It Bag

The story of the Fendi Baguette is the start of the massive demand for designer handbags at high ticket prices from women around the world. The neatly designed Fendi bag was made to tuck under your arm just like a loaf of bread, hence the name - Fendi Baguette. This bag bore the double F Fendi logo and was designed by Silvia Venturini Fendi, and was then offered exclusively to Fashion editors at an incredibly low price. They were happy to show off their limited edition bags wherever the photographers could snap them, and the craze grew from there.